How To Grow Your Small Business Using Instagram

Small Business marketing using Instagram

Instagram is an online mobile application that is used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has fast become a very popular social media tool. Instagram was originally developed so that people could apply different filters to photographs that they had taken on their mobile phones and would allow them to easily upload and share these photos with friends (or account followers) using the Instagram application. More recently video was introduced to Instagram it can now be uploaded, but Instagram video clips are limited to between 3 to 15 seconds long.

Why are businesses turning to Instagram?

*There are more than 300 million Instagram users worldwide.
*Approximately 70 million photos are uploaded per day.
*The account is ‘free’ to set up so there are low barriers to entry.
*It is a medium that allows for easy sharing of content 24 hours a day.
*What sort of success have businesses achieved using Instagram?
*Businesses such as Levis, L’oreal and hundreds of others have been able to use the tool to:
*To increase awareness of their products and services.
*To increase brand recognition.
*To showcase their community and pro bono work to inspire and attract prospective customers to engage with their product, service or brand.
*Run successful promotions, competitions and giveaways.

Small Business marketing success with Instagram

Instagram appears to be particularly popular with product based businesses due to its visual nature. Many businesses that are product based such as clothing, jewellery, make up or even food based business have achieved success using Instagram. This is because the application allows for photos to be posted and shared of people either wearing or using these products. For instance, a food manufacturer might post photos of someone cooking with, sharing a meal, or entertaining friends using their food products. This success is not exclusive to big brands as many small businesses have been able to leverage the power of Instagram to engage their clients. For instance, Melbourne based café The Kettle Black had over 45,800 followers in March 2016 they have achieved this through the use of attractive photographs of their food and images of cafe meals that Instagram users would be attracted to, as well as using hashtags that foodies, food bloggers and other Instagram users would be interested in or search for.

Influencer marketing

Bloggers, social media stars and media personalities have amassed a loyal following online with hundreds and sometimes thousands of people following their Instagram accounts. This ‘influencer’ group means that there are several eyeballs there ready to see your product or service. The audience has already been built for you. The engagement has already been formed and tapping into this by getting your product uploaded onto their Instagram feed or featured by a blogger or popular Instagram account holder will help you to grow your audience more quickly. Therefore taking the time to identify key ‘influencers’ in your industry and how you can tap into this is important.

Hashtags – What are they?

How can they be used to increase business exposure?

I suggest that if you are interested in getting onto Instagram you spend some time up front doing your Hashtag research. Hashtags are tags that you can add in a caption of a photo that you upload. To create a hashtag you need to use the # symbol at the front of the tag and then add a keyword or several keywords without spaces after the hash symbol. For example, you might post a product image of pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags as they are also popular on Twitter but if you are not take a look online to see some examples of how they are being used. The purpose of the hashtag is to tag your photo to a subject or topic category that is ‘searchable’ or ‘popular’ on Instagram.

Remember:

*No spaces in your hashtags
*No special characters can be used in your hashtags [email protected]$&

Instagram includes a powerful search feature so if posts are set to ‘public’ you can use hashtags to tag your photos and videos so that the content becomes easier to search and becomes more accessible to the public. That means when someone runs a search and is exploring that ‘search term’ your content may be discovered which leads to more people finding out about your business or brand.

Some hashtags are very popular so it’s important to identify the ones that are most relevant to your industry. The aim of the game is really to get people talking, liking, following and sharing your content. Hashtags help to get the word out if used effectively so take some time to find out how to use these to get the best out of your content.

How To Start My Own Online Business in 5 Simple Steps

In the current age, the internet has become one of the most powerful money-generating tools. Personally, I am one of the beneficiaries of the internet. Well, before I got my breakthrough, I was always keen on how to start my own online business. At first, it seemed impossible, but today I can testify that it has been a fruitful journey so far. That said, I’ll walk you through the steps you need to take to help you achieve your goal and be successful with your online business.

1. Decide what you want to do

One of my answers of how to start my own online business was to choose what I preferred to do. I chose affiliate marketing. Why did I go for it? Well, it is somewhat easy to run, and you will not be needed to have thousands of dollars to start it up. All you need to have is a well-established website that can attract huge traffic.

2. Choose your niche

Yep, you need to choose this before you carry on with your business. Before you think of the niche to stick with, you need to ensure that you have a passion for it. As I thought about how to start my own online business, I went for health and fitness products because I am and have always been a health freak.

3. Develop a website, If you don’t have one, yet

A website is similar to your traditional shop when it comes to online business. You may not be able to run an online business smoothly without a well-developed website. In my case, I already had a website, so I only needed to add valuable content for my website. I had a blog that I wrote about health and fitness tips, which I then included a link to the products of my clients. Since I already owned a blog, it made me think of how to start my own online business.

I started earning $5 per click, and that was good money because I received around 1,000 visitors in a month. $5,000 a month is good money, especially because I worked from the comfort of my home.

4. Promote your website/Page

One downside of an online business is that you must keep your website active every single day for you to stay on top of the search engine result pages.

Now, back to my story. After learning how to start my own online business, I had to maximize my online presence. Social media was my first target because that’s where most internet users are found. There is one unique product called Facebook for Business. Through this product, I managed to reach out to many people, and I also got some insights of bettering my business. Email marketing is another option that I’m sure it can help you with your online marketing. Online marketing also helped me in my quest on how to start my own online business.

5. Learn the legal obligations

Just because you’re your own boss and you do things your way doesn’t mean that you should ignore the legal obligations. You must be keen to understand the legal guidelines that you must follow as your carry on with your business. After I had progressed further on how to start my own online business, I had to learn about the most recent FTC regulations. These rules are important in the affiliate marketing field.

How to Create a Brand Professional That People Want to Get Behind

Have more than a blog and a social media account.

In case you desire to generate a significant impact as a business online, having a blog and a social media account is definitely not enough. What is crucial is to be aware that there has to be a brand behind that blog and social media account. There have to be something that make people feel is a whole, not just a bunch of posts and comments that are not tied together. Having a logo doesn’t automatically makes your site a brand. To have a real brand you have to comprehend what’s behind all the text you can write, it’s like the essence that is deep of your whole platform, it is that little something that makes it special. Once you have a brand you’ll have fans, in order to achieve that you need to create yourself and image, that image you create needs to get exposure.

When can you conclude you have a brand.

You may ask yourself, if I have my site logo, and it doesn’t is the brand, then what is it? Something is pretty obvious, a brand without a name is not a brand. When you register your company you give it a name right? That name will be your online site’s name at the same time. The big company Google, says, that brands are more successful at SEO nowadays, at the same time from the user’s perspective sites with brands can be seen as even more professional than sites with no brands defined. A good example for this: if you call your site “Sports World”, it will work much better than just calling it “Sports Articles”.

Visual language of your brand.

Something that is also very important in this concept is having “visual language” in your site. After your logo has been created, the next step is selecting the colors and also images that relate to your business brand and are the basis of your brand’s logo. At the moment you have all these elements, you have to combine them into everything else you develop to your site. For example if your logo has the colors black, brown and gray, then your website needs to use these colors, same for your social media accounts, it’s about expanding your visuals to everything that you create from now on for your business.

Your Mission Statement.

So, the work doesn’t end there. Now you need to be able to create what is called as “The Mission Statement”. This is the more important aspect of your brand. Some experts say this mission statement is what to need to be defined first. “The Mission Statement” is just a short paragraph that explains what is your business about. Basically what you do and the reason behind it. This includes the goal you have, the vision and also the commitment you put to make it works. After you define this, you’ll have a better vision of what your business is about and based on that you’ll get the inspiration you need to create the elements of your business, the logo and the name are a couple of them. At this point you made your business name and your logo stand for something, thus now people can stand behind you and your business.

Why We Need a Mobile Small Business Portal Website for Future Entrepreneurs

It seems as manufacturing jobs have migrated to other countries and as retail jobs have been slowing due to online sales that more and more jobs are in the service business. Having participated in this sector during my career as an entrepreneur I noticed the need for consultants and advice. When starting a service business there is much to learn and more often than not, you cannot find it in an MBA class. So what is a start-up service entrepreneur to do, considering they will probably start by working out of their home and going to the client’s home or business to do the work?

Well, I believe we need better Portal Websites for exactly this purpose. If someone were to start an online resource like this, I’d sure be willing to help them out and I am sure other veteran service industry folks would also, think how many people formerly of the mobile service business are on LinkedIn? Maybe they can steer interested people to your Blog, writings or offerings – that is if you were to take up the cause and start such a website? Do you have a Mobile Business Portal website now? Do you run a mobile service business and think you could help others across the nation in your sector?

It seems mobile businesses need a lot of back-office stuff (accounting, scheduling, software, routing, incoming tele-marketing) and franchisors of mobile business models need franchise buyers. People getting out of the military are EXTREMELY SUITED towards mobile businesses being ‘take-action’ types and they follow business plans and business models, manuals and instructions well, making them more successful in Biz Ops, Franchises or start-up mobile businesses with the right set of instructions and network behind them?

Most start-up mobile businesses need help and funding, so a portal website could capitalize on these needs? Is that kind of what you are doing? Personally, I have many business plans for mobile businesses, and there are other places to find marking plans, so maybe all of these should be on one website?

Now then, currently, I am retired and not really promoting anything, although I do believe in mobile enterprises due to cost-structure and ROI, just as I like “Internet Businesses” and online retail, it just makes so much sense to me for so many reasons. I’ve put a lot of thought into this whole ‘mobile business” thing over the years, in hindsight of what I had done, and also with regards to all the experiences and success I’ve had doing it. I’d be happy to pass that information on to the next group of entrepreneurs, and I guarantee you, I am not alone.

It wouldn’t be hard for some smart entrepreneur to build such a resource for the millions of mobile business operators in America. Think on it.